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• This policy describes how Yellos (“We” “Us”) collects, uses, shares, and secures information on our owned and operated websites, mobile applications and other properties, as well as the services we use to communicate with consumers and to facilitate communications between consumers and the businesses who advertise with us. Although you should read through the entire policy for complete information, the following provides a summary of some of the most important aspects of our privacy practices:

• We use your personally-identifiable information to provide you with products, services, and information, including more relevant search results and advertising and to make sharing with others quicker and easier, while enabling you to maintain control of that sharing.

• We may share your personally-identifiable information with third parties in some situations, such as if you decide to communicate with a company that advertises through our application.
• We are committed to working with you to reach the right balance of what information we collect, use, and share, by providing you with ways to control information that we collect, through our opt-out mechanisms.
• We take reasonable measures to secure your sensitive personally-identifiable information, but we cannot promise, and you should not expect, that your sensitive personally-identifiable information will remain secure in all circumstances.

What information do we collect?
When we use the term “information” we are referring to both personally-identifiable information and non-personally-identifiable information that we collect about you. “Personally-identifiable information” refers to information that personally identifies you, or can reasonably be linked to you by us. Personally-identifiable information can either be “sensitive” or “non-sensitive.” “Sensitive personally-identifiable information” refers to information that is generally considered confidential such as your financial account number, billing information, social security number, and precise location. “Non-sensitive personally-identifiable information” refers to information that is generally not considered confidential such as your name, date of birth, mail or email address, telephone number, friends’ name or email address if you choose to refer them to us, general geographic information (e.g., your city or state), account preferences, and business information. “Non-personally-identifiable information” refers to information that does not specifically identify you, or has been processed so as to effectively prevent your identification, and may include data associated with a particular computer or device you are using that does not personally identify you.

How do we use information?
Our primary purpose in collecting information about you is to provide you with products, services, information, and advertisements that match your interests and preferences. For example, we may use this information to fulfill your order, respond to your inquiries, administer your account, send marketing, assess your needs and interests in order to better tailor offers and/or advertising, improve our website and marketing, conduct research, display content based upon your interests, allow you to search information on our site, and/or list you in our search and directory services. We do this on behalf of ourselves and the businesses which advertise with us. We also use traffic data received through our technologies, in conjunction with third-party demographic and interest-based data, to provide services to our Customers such as tools to see how their website or mobile applications are used.

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